The Influence of Nature in Design Aesthetics
  1. Home page
  2. Design

The Influence of Nature in Design Aesthetics


The Influence of Nature in Design Aesthetics

The Influence of Nature in Design Aesthetics

Nature has always been a source of inspiration for artists and designers. Its beauty, complexity, and harmony have influenced various design aesthetics throughout history. From architecture to product design, nature’s influence can be seen in the shapes, colors, and patterns used by designers. In this article, we will explore the ways in which nature has shaped design aesthetics and how designers continue to draw inspiration from the natural world.

The Biophilia Hypothesis

The connection between humans and nature is not a new concept. In fact, it has been studied and theorized by many researchers, most notably by Edward O. Wilson, who introduced the concept of biophilia in his book “Biophilia” in 1984. The biophilia hypothesis suggests that humans have an innate tendency to seek connections with nature and other forms of life.

This hypothesis has had a significant impact on design aesthetics. Designers have recognized the importance of incorporating natural elements into their creations to create a sense of harmony and well-being. By bringing nature into the built environment, designers aim to satisfy our innate need for connection with the natural world.

Biophilic Design in Architecture

One area where the influence of nature is particularly evident is in architecture. Biophilic design principles have been widely adopted by architects around the world. This approach involves incorporating natural elements, such as plants, water features, and natural light, into the design of buildings.

For example, the Amazon Spheres in Seattle, Washington, designed by architecture firm NBBJ, are a prime example of biophilic design. These three interconnected glass domes house a variety of plant species, creating a lush and vibrant environment for Amazon employees. The design not only provides a visually stunning workspace but also promotes a sense of well-being and connection with nature.

Another notable example is the Bosco Verticale (Vertical Forest) in Milan, Italy, designed by Stefano Boeri Architetti. This residential complex features two towers covered in more than 20,000 trees and plants, which help to improve air quality and reduce energy consumption. The design not only enhances the aesthetic appeal of the buildings but also contributes to the well-being of the residents and the surrounding environment.

Nature-Inspired Product Design

Nature’s influence extends beyond architecture and into product design. Many designers draw inspiration from natural forms, patterns, and colors when creating new products. By emulating nature’s designs, designers aim to create products that are not only visually appealing but also functional and sustainable.

One example of nature-inspired product design is the Velcro fastener. Swiss engineer George de Mestral was inspired by the burrs that stuck to his dog’s fur during a walk in the woods. He examined the burrs under a microscope and discovered the hook-like structure that allowed them to attach to fabric. This observation led to the invention of Velcro, a fastening system that mimics the natural mechanism of burrs.

Another example is the Shinkansen, also known as the Bullet Train, in Japan. The design of the train’s nose was inspired by the beak of the kingfisher bird. By mimicking the streamlined shape of the bird’s beak, engineers were able to reduce noise and increase efficiency, resulting in a faster and quieter train.

Nature-Inspired Colors and Patterns

Nature’s influence can also be seen in the colors and patterns used in design. Many designers turn to nature for inspiration when selecting color palettes or creating patterns for textiles, wallpapers, and other design elements.

For example, the Pantone Color Institute, a leading authority on color trends, often looks to nature for inspiration when selecting the Color of the Year. In 2019, the Color of the Year was “Living Coral,” a vibrant shade inspired by the colors found in coral reefs. This choice not only reflects the beauty of nature but also raises awareness about the importance of protecting our oceans.

Similarly, patterns found in nature, such as the Fibonacci sequence seen in sunflowers or the fractal patterns found in snowflakes, have inspired designers to create visually captivating patterns in various design disciplines. These patterns not only add visual interest but also create a sense of harmony and balance.

The Benefits of Nature-Inspired Design

The incorporation of nature into design aesthetics offers numerous benefits. Here are some of the key advantages:

  • Improved well-being: Research has shown that exposure to nature can reduce stress, improve mood, and enhance cognitive function. By incorporating natural elements into design, designers can create spaces that promote well-being and improve the quality of life for users.
  • Sustainability: Nature-inspired design often emphasizes sustainability and environmental responsibility. By emulating nature’s designs and processes, designers can create products and buildings that are more energy-efficient, reduce waste, and have a lower impact on the environment.
  • Enhanced aesthetics: Nature’s beauty is unparalleled, and incorporating natural elements into design can enhance the visual appeal of a space or product. Whether it’s the use of natural materials, colors, or patterns, nature-inspired design can create visually stunning and captivating experiences.
  • Connection with the natural world: In an increasingly urbanized and digital world, the incorporation of nature into design allows people to reconnect with the natural world. By bringing elements of nature into the built environment, designers can create spaces that provide a sense of calm, tranquility, and connection.


Nature has a profound influence on design aesthetics. From architecture to product design, the beauty, complexity, and harmony of the natural world have inspired designers throughout history. The biophilia hypothesis has further reinforced the importance of incorporating nature into design to satisfy our innate need for connection with the natural world.

Biophilic design principles have been widely adopted in architecture, resulting in buildings that not only provide visually stunning spaces but also promote well-being and sustainability. Nature-inspired product design has led to the creation of innovative and functional products that mimic the efficiency and elegance of natural forms. Colors and patterns found in nature have also influenced design aesthetics, adding visual interest and creating a sense of harmony.

The benefits of nature-inspired design are numerous, including improved well-being, sustainability, enhanced aesthetics, and a connection with the natural world. As designers continue to draw inspiration from nature, we can expect to see more innovative and sustainable designs that not only delight the eye but also contribute to a healthier and more harmonious built environment.

Your email address will not be published. Required fields are marked *