Timeline
- 1950s: International Typographic Style emerges
- 1957: Helvetica released
- 1960s: Grid systems shape corporate design
All Movements
1950s–1970s
Swiss Grid
The International Typographic Style, commonly known as Swiss Design, emerged from Switzerland and Germany in the mid-twentieth century. It championed objectivity, cleanliness, and mathematical grid systems as the foundation of visual communication. Its influence on modern UI and editorial design is immeasurable.
- Mathematical grid systems
- Helvetica and sans-serif type dominance
- Asymmetric but balanced layouts
- Photography over illustration
- Objective, neutral visual language
0 boards curated
Key designers
Josef Müller-Brockmann
Armin Hofmann
Max Bill
Emil Ruder