Poster Design

The poster is one of the oldest and most democratic forms of visual communication. From nineteenth-century lithographs to psychedelic concert posters to today's digital prints, the format demands maximum impact from a single frozen moment. A great poster works at a distance and rewards close inspection.

• Single, immediate visual hook
• Hierarchy readable at a glance
• Bold colour and high contrast
• Integration of image and typographic message
• Designed for specific context and audience