2 September 2023

Creating Illustrated Packaging for Subscription Boxes

Creating Illustrated Packaging for Subscription Boxes

Creating Illustrated Packaging for Subscription Boxes

Subscription boxes have become increasingly popular in recent years, offering consumers a convenient and exciting way to discover new products. With the rise of e-commerce, subscription box services have capitalized on the desire for curated experiences and surprise deliveries. One key element that sets subscription boxes apart is their packaging. Illustrated packaging can enhance the overall experience for subscribers, making the unboxing process even more enjoyable. In this article, we will explore the benefits of creating illustrated packaging for subscription boxes and provide valuable insights on how to design and implement this unique packaging strategy.

The Power of Packaging

Packaging plays a crucial role in the success of any product, and subscription boxes are no exception. The packaging is the first physical interaction that subscribers have with the brand, and it sets the tone for the entire unboxing experience. A well-designed package can create a sense of anticipation and excitement, leaving a lasting impression on the recipient.

Illustrated packaging takes this experience to the next level by adding a visual storytelling element. It allows brands to communicate their message, values, and personality through captivating illustrations. These illustrations can evoke emotions, spark curiosity, and create a connection between the brand and the subscriber.

Benefits of Illustrated Packaging for Subscription Boxes

1. Brand Differentiation: In a crowded market, standing out is essential. Illustrated packaging sets subscription boxes apart from competitors, making them instantly recognizable and memorable. It helps create a unique brand identity that resonates with subscribers and sets the brand apart from the competition.

2. Enhanced Unboxing Experience: Subscription boxes are all about the experience, and illustrated packaging adds an extra layer of excitement. When subscribers receive a beautifully illustrated box, they feel like they are receiving a special gift. The unboxing process becomes a moment of joy and surprise, increasing customer satisfaction and loyalty.

3. Storytelling: Illustrations have the power to tell stories and convey emotions. By incorporating illustrations on the packaging, brands can communicate their values, mission, and product story in a visually engaging way. This storytelling aspect helps build a deeper connection with subscribers and fosters brand loyalty.

4. Shareability: Illustrated packaging is highly shareable on social media platforms. When subscribers receive a visually stunning box, they are more likely to share their unboxing experience with their friends and followers. This organic word-of-mouth marketing can significantly increase brand exposure and attract new subscribers.

Designing Illustrated Packaging

When designing illustrated packaging for subscription boxes, it is crucial to consider the following factors:

1. Brand Identity

The packaging should align with the brand’s identity and values. The illustrations should reflect the brand’s personality and resonate with the target audience. For example, a subscription box service focused on eco-friendly products may use illustrations that highlight nature and sustainability.

2. Cohesiveness

The packaging design should be cohesive with the overall brand aesthetic. It should seamlessly integrate with other brand elements such as the logo, color palette, and typography. This cohesiveness creates a unified brand experience and reinforces brand recognition.

3. Storytelling

The illustrations should tell a story that connects with the subscribers. They should evoke emotions and create a sense of anticipation for what’s inside the box. For example, a beauty subscription box may use illustrations that depict a journey of self-care and transformation.

4. Quality and Durability

Illustrated packaging should be of high quality and durable enough to protect the products inside. It should be able to withstand the shipping process without compromising the integrity of the design. Using high-quality materials and printing techniques ensures that the illustrations remain vibrant and visually appealing.

Case Studies: Successful Examples of Illustrated Packaging

Several subscription box services have successfully implemented illustrated packaging to enhance their brand experience. Let’s take a look at two notable examples:

1. FabFitFun

FabFitFun, a lifestyle subscription box, is known for its beautifully illustrated packaging. Each season, the box features a unique design that reflects the theme and products inside. The illustrations are vibrant, playful, and evoke a sense of excitement. FabFitFun’s illustrated packaging has become iconic and highly shareable on social media, contributing to the brand’s success.

2. BarkBox

BarkBox, a subscription box for dogs, incorporates charming illustrations on its packaging. The illustrations depict adorable dogs and playful scenes, creating a sense of joy and anticipation. BarkBox’s illustrated packaging not only enhances the unboxing experience but also reinforces the brand’s love for dogs and commitment to providing quality products for furry friends.

Implementing Illustrated Packaging

When implementing illustrated packaging for subscription boxes, consider the following steps:

1. Research and Inspiration

Research other subscription box services and packaging designs to gather inspiration. Look for unique and creative approaches that align with your brand’s identity and target audience. Consider working with a professional illustrator or graphic designer to bring your vision to life.

2. Prototype and Testing

Create prototypes of the illustrated packaging and test them with a focus group or target audience. Gather feedback on the design, usability, and overall experience. Make any necessary adjustments based on the feedback received.

3. Production and Quality Control

Once the design is finalized, work with a reliable packaging manufacturer to produce the illustrated packaging. Ensure that the manufacturer has experience in producing high-quality packaging and can meet your specific requirements. Conduct quality control checks to ensure that the final product meets your expectations.

4. Marketing and Branding

Incorporate the illustrated packaging into your marketing and branding efforts. Showcase the packaging on your website, social media platforms, and promotional materials. Encourage subscribers to share their unboxing experiences and create a sense of community around your brand.


Illustrated packaging adds a unique and captivating element to subscription boxes. It enhances the unboxing experience, differentiates the brand, and fosters a deeper connection with subscribers. By incorporating illustrations that align with the brand’s identity and values, subscription box services can create a memorable and shareable experience. When designing illustrated packaging, consider factors such as brand identity, cohesiveness, storytelling, and quality. Learn from successful examples like FabFitFun and BarkBox, and follow a structured implementation process. Illustrated packaging has the power to elevate subscription box services and leave a lasting impression on subscribers.

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