September 2, 2023

Creating Cryptocurrency Explainer Videos: Design and Storytelling

Creating Cryptocurrency Explainer Videos: Design and Storytelling

Creating Cryptocurrency Explainer Videos: Design and Storytelling

Creating Cryptocurrency Explainer Videos: Design and Storytelling

Cryptocurrency has become a popular topic in recent years, with more and more people becoming interested in this digital form of currency. As a result, there is a growing need for effective ways to explain the complex concepts behind cryptocurrencies to a wider audience. One powerful tool that can be used for this purpose is explainer videos. In this article, we will explore the design and storytelling techniques that can be employed to create compelling cryptocurrency explainer videos.

The Importance of Explainer Videos

Explainer videos have gained significant popularity in recent years due to their ability to simplify complex ideas and engage viewers. They are short, concise videos that use visuals, animations, and narration to explain a concept or product in an engaging and easy-to-understand manner. When it comes to explaining cryptocurrencies, which can be quite complex for the average person, explainer videos can be an invaluable tool.

According to a study conducted by Wyzowl, 84% of people have been convinced to make a purchase after watching a brand’s video. This statistic highlights the effectiveness of videos in conveying information and influencing viewers’ decisions. By leveraging the power of explainer videos, cryptocurrency companies can effectively communicate their value proposition and educate potential users about the benefits of using cryptocurrencies.

Designing Cryptocurrency Explainer Videos

The design of a cryptocurrency explainer video plays a crucial role in capturing the viewer’s attention and conveying information effectively. Here are some key design elements to consider:

1. Visual Style

The visual style of the video should align with the brand’s identity and target audience. It should be visually appealing, professional, and consistent with the overall message of the video. For example, if the cryptocurrency being explained is focused on sustainability and environmental impact, the video’s visual style could incorporate nature-inspired elements and earthy colors.

2. Animation

Animation is a powerful tool for simplifying complex concepts and making them more engaging. It allows for the visualization of abstract ideas and can help viewers understand how cryptocurrencies work. For example, animated charts and graphs can be used to illustrate the volatility of cryptocurrency prices or the decentralized nature of blockchain technology.

3. Typography

The choice of typography can greatly impact the readability and overall aesthetic of the video. It is important to use clear and legible fonts that are easy to read, especially when explaining technical terms or complex concepts. Additionally, using typography creatively can help emphasize key points and make the video more visually interesting.

4. Color Palette

The color palette of the video should be carefully chosen to evoke the desired emotions and create a cohesive visual experience. Different colors can convey different meanings and associations. For example, blue is often associated with trust and security, while green can represent growth and sustainability. By using colors strategically, the video can effectively communicate the values and benefits of the cryptocurrency being explained.

Storytelling in Cryptocurrency Explainer Videos

Storytelling is a powerful technique that can be used to engage viewers and make the information more relatable and memorable. Here are some storytelling techniques that can be employed in cryptocurrency explainer videos:

1. Start with a Hook

The beginning of the video should grab the viewer’s attention and make them curious to learn more. This can be achieved by starting with a compelling question, a surprising fact, or an intriguing statement. For example, a video about the benefits of using a specific cryptocurrency could start with a question like, “Did you know you can send money across borders instantly and with low fees?”

2. Use a Relatable Narrative

Using relatable characters and scenarios can help viewers connect with the content on a personal level. For example, the video could tell the story of a small business owner who struggled with traditional banking systems and found a solution in using cryptocurrencies. By presenting a relatable narrative, the video can effectively demonstrate the real-world applications and benefits of cryptocurrencies.

3. Break Down Complex Concepts

Cryptocurrencies can be complex and difficult to understand for the average person. Breaking down these concepts into simple, bite-sized pieces can make them more accessible and easier to comprehend. The video can use analogies, metaphors, or step-by-step explanations to simplify complex ideas such as blockchain technology or mining.

4. End with a Call to Action

The video should end with a clear call to action that encourages viewers to take the next step. This could be signing up for a cryptocurrency wallet, joining a community, or exploring more resources. By providing a clear call to action, the video can guide viewers towards further engagement and conversion.

Case Studies: Successful Cryptocurrency Explainer Videos

Let’s take a look at some successful examples of cryptocurrency explainer videos:

1. Coinbase

Coinbase, one of the largest cryptocurrency exchanges, created an explainer video that effectively communicates the benefits of using their platform. The video uses a combination of animation, clear typography, and a relatable narrative to explain how Coinbase simplifies the process of buying, selling, and storing cryptocurrencies. The video ends with a call to action, encouraging viewers to sign up and start using Coinbase.

2. Ripple

Ripple, a cryptocurrency and payment protocol, created an explainer video that focuses on the problem of slow and expensive cross-border transactions. The video uses a relatable narrative of a person trying to send money to a family member abroad and showcases how Ripple’s technology can solve this problem. The video effectively combines animation, storytelling, and statistics to convey the benefits of using Ripple.

Key Takeaways

  • Explainer videos are a powerful tool for simplifying complex concepts and engaging viewers.
  • The design of a cryptocurrency explainer video should align with the brand’s identity and target audience.
  • Animation, typography, color palette, and visual style are important design elements to consider.
  • Storytelling techniques such as starting with a hook, using relatable narratives, and breaking down complex concepts can make the video more engaging and memorable.
  • Successful cryptocurrency explainer videos include clear calls to action and effectively communicate the benefits of using cryptocurrencies.


Cryptocurrency explainer videos are an effective way to educate and engage a wider audience about the benefits and applications of cryptocurrencies. By carefully considering the design elements and employing storytelling techniques, these videos can simplify complex concepts and make them more accessible to the average person. The success of cryptocurrency explainer videos lies in their ability to capture attention, convey information effectively, and inspire viewers to take action. As the popularity of cryptocurrencies

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